2000+ 
consumers met across 18-45 yrs age 
500+ 
​hrs of insight mining across multiple sources
​50+ 
experts interviewed
REMOTE INTERVIEWING
"High-tech platform with advanced video conferencing capabilities with live-streaming"
ONLINE INTERVIEWS
  • Live interviewing online using AV apps/ platforms
  • Respondents can attend from the comfort of their homes
  • Distance moderation by the researchers
  • Live feed to client and option to chat with moderator real time
  • Compatible across devices
TECH-ENABLED SETUP
  • Fieldwork in conducted at a central venue
  • Interviews/ groups are live streamed for the client to access the same
  • Client can share specific inputs and ask moderator to probe on key
    aspects / follow up questions during the discussion    ​ ​​​
ONLINE COMMUNITY / BULLETIN BOARD
"Activities & tasks enable in-the-moment insighting"
LONGITUDINAL TRACKING & INTERVIEWING
  • ​Long drawn insights 03 days to 30 days or year long
  • In the Moment Insighting
  • Online Engagement (Daily)
    Audio / Video Tasks
  • REAL TIME ACTIONABLE INSIGHTS
  • Cross Markets/ Borders
PRIVATE BULLETIN BOARD PLATFORM
  • Secure Platform
  • Option of integration - static and dynamic stimulus 
  • Compatible across PC & Mobile devices and browsers
  • Live and real-time tracking of respondent feedback and completion status​ ​
CONSUMER & MARKET SENSING
"Multiple techniques 
​deployed across primary and secondary methods"
TREND SCOPING
  • Analyzing Trends across various sectors YOUTH, AUTOMOTIVE, GROOMING AND
    PERSONAL CARE, FOOD AND BEVERAGES, FASHION, ONLINE E-COMMERCE AND RETAIL
  • Exploring the DORMANT, CURRENT AND EMERGING CONSUMER TRENDS
MULTI-PHASED APPROACH
  • Literacy phase : analyzing data from multiple public sources print, online, digital media, communication, culture
  • Semiotic analysis of culture : current and emerging codes
  • Consumer Immersions : engaging with the consumer and get a deep understanding on their habits, influencers, behavior and choices
  • Experts Interviews : exploring the future trends and direction to evolve - understand the under currents, and the drivers for same

ONLINE RESEARCH EXPERIENCE...

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